Timeless wedding bands crafted to reflect your devotion.
New York
Meatpacking District
ADDRESS
827 Washington Street
New York, NY 10014
OPENING HOURS
Monday - Sunday
11:00am - 7:00pm
PHONE NUMBER
Walk-ins are welcome; appointments are recommended on the weekend.
Nestled in the vibrant Meatpacking District
Surrounded by iconic landmarks like the Whitney Museum, High Line Park, and Chelsea Market, VRAI’s New York showroom offers a refined shopping experience in one of the city’s most vibrant luxury shopping districts.
Our Clients' Reviews
Showroom ratings
4.4 stars
(170 reviews)
Angelique M Rufty-Graux
5 stars
Versani store on Bleecker is great and the jewelry are beautiful. What make the store so special is Jamal! I bought a lot from him and his knowledge and taste level continue to impress me! Go there a...
Gabrielle
5 stars
Mia was absolutely amazing during the appointment. She really took the time to get to know both me and my girlfriend, which really stood out to us. We talked about her for the next 48 hours because of...
simone surana
5 stars
Abdullah at VRAI was incredibly helpful throughout the process. He took the time to explain how lab diamonds are created, how diamond quality is evaluated, and answered all my questions clearly and pa...
Kristen C
5 stars
I had a great experience trying on rings, and I want to highlight the excellent service provided by Koi, our sales representative. She was very patient and took the time to help me narrow down my pref...
Lydia Lysenkova
5 stars
It was my second time ring shopping and omg, this experience was just so much better than my previous one. The diamond expert Koi was so helpful and thoughtful and NOT PUSHY at all. She answered every...
BriYana Crocker
5 stars
Mia was absolutely amazing. From the moment we started, she was attentive, thoughtful, and truly listened to what I was looking for. She made me feel heard and helped me narrow down exactly what I wan...
Keonabelle Paniagua (Keona)
5 stars
Abdullah is incredible!!! He went out of his way to help me narrow down some options and was so nice. Really enjoyed working with him and would recommend coming to VRAI for his help!
Jenna
5 stars
Mia was so incredibly helpful when I asked about getting a necklace in a short timeline for my wedding. Really appreciate her great customer service and kindness!
Scott Sommers
5 stars
We had a great time trying all the different options and Mia was so great work with and helping us choose a ring and stone. Very knowledgeable and friendly with zero pressure, just excellent informati...
Christopher Choi
5 stars
My fiance and I made an appointment at Vrai to look at a wedding band and some stud earrings for myself and the entire experience was fantastic from start to finish. Dylan and the rest of the staff we...
What to expect
Up close and in person
Try on your favorite styles and see VRAI created diamonds for yourself.
Cut for You™
Learn about bespoke VRAI created diamonds of any shape and size.
Custom creations
A white-glove experience to bring your custom-made design to life.
Browse before your visit
ENGAGEMENT RINGS
NECKLACES
RINGS
EARRINGS
BRACELETS
Enjoy personalized guidance anywhere
Meet us around the world
New York Showroom FAQs
VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.
You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.
A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.
Yes, VRAI created diamonds are are grown in a zero-emission foundry powered by the Columbia River. Their process uses very little energy used per carat — ten times less than what mining requires.
Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.
Yes, New York City has a famous jewelry district often referred to as the Diamond District. It is located primarily along 47th Street between Fifth Avenue and Sixth Avenue in Midtown Manhattan. The district is known for its numerous jewelry stores, diamond dealers, and wholesalers.
VRAI New York
827 Washington Street
New York, NY 10014
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