Chicago

Gold Coast
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ADDRESS

49 E Oak 2E
Chicago, IL 60611

OPENING HOURS

Tuesday to Sunday
10 am - 6 pm  

PHONE NUMBER

Walk-ins are welcome; appointments are recommended on the weekend.

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Just steps from the Magnificent Mile

Located in Chicago's prestigious Gold Coast neighborhood, VRAI's showroom offers visitors a world of luxury shopping and dining, with iconic landmarks like Water Tower Place just steps away

Our Clients' Reviews

Showroom ratings

4.9 stars

(274 reviews)

Mama J

5 stars

Went to browse they were having a small event soiree, peach bubbly and sweets. The space is quaint and very nicely presented, the staff are very pleasant. Although I did not make a purchase today, Gle...

Audrey Calvird

5 stars

Stopped in to do impromptu wedding band shopping. Luke was so helpful and got us exactly what we wanted & walked out with both of our wedding bands. My fiance had no idea what he wanted, and Luke was ...

Iona Amico

5 stars

We had an exceptional experience with Mr Luke Davis at the Chicago VRAI store. From the moment we arrived, the team made us feel welcomed and at ease. Luke sat with my boyfriend and I took the time t...

Nicki Kollar

5 stars

We loved our experience at VRAI Chicago. Brent, our diamond expert, was such a stellar part of our journey. He was bright, lively, fun, and knowledgeable, and he made the entire process feel personal ...

Adrian Damian

5 stars

If you’re looking for a jewelry store to get your engagement ring with VRAI is the place. My experience with VRAI was top tier. I had the privilege to go through the process of choosing the ring with ...

Emily Lim

5 stars

Brent gave us the best experience! I showed up 10 minutes late to my appointment (oops!), but he and the team stayed nothing but warm and welcoming. He took real care to understand my style, and was f...

CheRae Chaney

5 stars

Brent was the most amazing jeweler he heard my unconventional story about wanting an engagement ring for the start of my motherhood journey as a single parent by choice. He celebrated and helped me f...

Michael S

5 stars

When I walked into VRAI, I knew absolutely nothing about engagement rings (and it probably showed). When I came back with my girlfriend a the following week, Brent was patient, knowledgeable, and extr...

Rob King

5 stars

My experience at VRAI Chicago was wonderful. Brent was absolutely fantastic - his support made my fiancée and I feel extremely welcomed and comfortable as we found the perfect engagement ring. Brent w...

Leigh Ann Martinez

5 stars

My boyfriend and I worked with Brent at the Chicago store and it was an amazing experience. He gave us a deeper education of the 4 Cs and helped us pick out the most beautiful diamond and setting. W...

What to expect

Up close and in person

Try on your favorite styles and see VRAI created diamonds for yourself.

Cut for You™

Learn about bespoke VRAI created diamonds of any shape and size.

Custom creations

A white-glove experience to bring your custom-made design to life.

Browse before your visit

A gold engagement ring, with an oval-shaped diamond in the center and smaller diamonds lining the band.

ENGAGEMENT RINGS

A close-up image of a golden chain with a diamond pendant.

NECKLACES

A close-up image of a gold Petite Oval Dome Band.

RINGS

EARRINGS

BRACELETS

Enjoy personalized guidance anywhere

Enjoy personalized guidance anywhere

Meet us around the world

Meet us around the world

    Chicago Showroom FAQs

    VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.

    You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.

    A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.

    Yes, VRAI created diamonds are are grown in a zero-emission foundry powered by the Columbia River. Their process uses very little energy used per carat — ten times less than what mining requires.

    Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.

    Metered street parking is available on East Oak Street as well as surrounding streets. There are also several parking garages within walking distance, including 1000 Lake Shore Parking on East Oak Stret, and SP +Parking on East Walton Street.

    Yes, there is metered street parking near VRAI's Chicago showroom. The best street to park on is East Oak Street.

    Yes, there are several parking garages near the Chicago showroom, including 1000 Lake Shore Parking on East Oak Stret, and SP +Parking on East Walton Street.

    You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.