ADDRESS

58 Grosvenor Street
London W1K 3JB

OPENING HOURS

Wednesday - Sunday:
10 am - 6 pm

PHONE NUMBER

HOLIDAY HOURS  
We will remain open on December 2, December 23 and December 24 for holiday shopping.

In the heart of Mayfair

Surrounded by iconic landmarks such as Hyde Park and Buckingham Palace, VRAI’s London showroom offers an elegant shopping experience in the historic and luxurious Mayfair district.

Our Clients' Reviews

Store rating

4.6 stars

Charlotte West

5 stars

Had a lovely appointment to talk through the different necklaces I was trying to choose between. Laura was prepared with choices having read my appointment notes and was very helpful throughout the ap...

Godfrey

5 stars

I would like to highlight the exceptional service Milena provided during my recent visit. She truly exceeded the standard expectations of customer care. Despite not feeling her best on that day, Milen...

Greg T

5 stars

"We had an appointment at VRAI in London on Saturday and weren’t sure what to expect, but we were absolutely delighted by the personal service and friendly approach. From the moment we arrived, we wer...

Rizwanur Rahman

5 stars

Recently had an appointment at VRAI, London. I can’t commend Laura enough for all of her help and information. The experience was very personable and she took me through alot of different options with...

Lisa G

5 stars

Great jewelry, awesome service and luxury location! 💍 We absolutely enjoyed our appointment at VRAI. Mrs. Dhanjal was super friendly and helped us with her expertise to choose the perfect wedding ban...

What to expect

Up close and in person

Try on your favorite styles and see VRAI created diamonds for yourself.

Cut for You™

Learn about bespoke VRAI created diamonds of any shape and size, within 15 days.

Custom creations

A white-glove experience to bring your custom-made design to life.

Browse before your visit

ENGAGEMENT RINGS

NECKLACES

RINGS

EARRINGS

BRACELETS

Enjoy personalized guidance anywhere

Meet us around the world

    London Showroom FAQs

    VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.

    You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.

    A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.

    Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.

    Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.

    Yes, there is street parking near VRAI's London showroom. The best streets to park on are Grosvenor Street and Davies Street.

    Yes, there is a parking garage near the London showroom called ParkBee Care Park - Grosvenor Hill at 21 Grosvenor Hill.

    You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.

    Yes, London has a famous jewelry district known as Hatton Garden. Located in the Holborn area, it is renowned for its jewelry shops, diamond dealers, and workshops, making it the go-to destination for buying fine jewelry and engagement rings.

    VRAI London

    58 Grosvenor St, 
    London W1K 3JB, United Kingdom