Boston

Newbury Street

ADDRESS

161 Newbury Street
Boston, MA 02116

OPENING HOURS

Wednesday - Sunday:
10 am - 6 pm

PHONE NUMBER

Walk-ins are welcome; appointments are recommended on the weekend.

Our showroom is currently not wheelchair accessible. We encourage customers who need accessible accommodations to schedule virtual appointments with our Diamond Experts.

Nestled on Newbury Street

VRAI's Boston showroom, set in a historic Back Bay brownstone on Newbury Street, Boston’s premiere shopping district, provides a sophisticated shopping experience surrounded by iconic landmarks like the Boston Public Garden.

Our Clients' Reviews

Store rating

4.8 stars

sarah manneh

5 stars

Nicole and Chaim for customer service were accommodating and very informative. VRAI is one of the top quality lab ground diamond sellers and the product was stunning. The variety of options (setting,...

Erik Udahl

5 stars

I cannot say enough good things about VRAI Boston and especially Nicole W., who helped us create the perfect engagement ring for my now-fiancé. After a disappointing experience at another store where...

Jane Haworth

5 stars

VRAI Boston was an extraordinary experience ! I had the absolute pleasure of working with Nicole to find my dream ring ! This was my first time trying on rings; I never felt pressured, just an easy en...

Rishabh Krishan

5 stars

VRAI Boston was incredible! We had a great experience looking at rings with Calford Fraser. He was very patient and thorough and we walked away from our appointment certain that we’d purchase from VRA...

Amanda von Horn

5 stars

Amazing experience with Nicole today. She was so friendly and laidback, the opposite of a pressured sales-y situation and completely Put us at ease. She took the time to talk through all possibilities...

What to expect

Up close and in person

Try on your favorite styles and see VRAI created diamonds for yourself.

Cut for You™

Learn about bespoke VRAI created diamonds of any shape and size, within 15 days.

Custom creations

A white-glove experience to bring your custom-made design to life.

Browse before your visit

ENGAGEMENT RINGS

NECKLACES

RINGS

EARRINGS

BRACELETS

Enjoy personalized guidance anywhere

Meet us around the world

Boston Showroom FAQs

VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.

You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.

A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.

Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.

Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.

Yes, Boston has a jewelry district located in Downtown Crossing, centered around Washington Street and the surrounding areas. Numerous jewelry stores, diamond dealers, and craftsmen offer a wide variety of fine jewelry and custom pieces there.

You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.

VRAI Boston

161 Newbury St, 
Boston, MA 02116