an action or event marking a significant change or stage in development.
Just like you, Vrai & Oro is always evolving, as we believe that change is the only constant.
We’re continuously inspired by your achievements, breakthroughs and adventures because as part of our community, it’s your milestones that help define ours.
5 years ago, we set out on a mission to bring new meaning to fine jewelry. For the next few weeks, we’re sharing the highs (and lows) from our journey as well as the lessons we’ve learned along the way. Check in each week for special surprises and more on our evolution!
Driven by our mission to bring transparency into the world of fine jewelry, Vrai & Oro was founded in 2014 on an $8k loan. With 10 essential designs and no middlemen mark-ups, we shook up an industry long considered traditional and exclusive.
Led by innovative thinker Vanessa Stofenmacher, our dynamic team believes that jewelry is more than accessory— it’s a symbol for our values. Motivated to think differently about fine jewelry, we create thoughtful designs made with sustainable materials. We partnered with local manufacturers to ensure ethical labor practices and full traceability.
As we’ve grown, the scope of our mission has too, but our three key values of quality, simplicity and transparency forever remain.
Win Our Best Selling Essential
In celebration of our first milestone, we gifted a best seller and one of our very first essential designs - our Solitaire Diamond Necklace.
Solitaire Diamond Necklace
Starting at $335
Read the Entries
No. 02 V&O WeddingClose
Vrai & Oro Wedding
Driven to redefine engagement from the ground up, we launched VOW - Vrai & Oro Wedding in 2017. From modern designs to sustainably grown diamonds to an innovative home try-on program, we challenged ourselves to think differently about the engagement process.
Aimed at creating a more inclusive and joyful experience for love of all forms, our program empowers partners to try-on 3 designs of their choosing from the comfort of their own home. With 7 days to preview each ring’s size, shape and design, our hope is that each couple finds the perfect symbol of their unique partnership.
Win A Special
Inspired by our second milestone, we’ve put together the perfect home try-on experience for yourself and a partner (lover, best friend, work wife, soulmate etc.).
What’s in your date experience:
- 1 Home Try-On Box (with fee waived)
- Blue Apron gift card
- Winc Wine Gift Card
- Maison Louis Marie Candles
- 2 V&O totes & reusable stainless steel straws
- A guide for talking about the ring
- A curated V&O playlist to set the mood
Enter to Win
Our Best Selling
No. 03 Diamond FoundryClose
Diamonds have long symbolized love and commitment; while we stand behind their meaning, we don’t stand behind the industry’s destructive practices. There is no guarantee that a traditionally-mined diamond is conflict-free, which is why we partnered with Diamond Foundry in 2017. Now every diamond we use has a guaranteed origin and is sustainably grown with a certified carbon neutral process.
Using renewable solar and hydropower energy, Diamond Foundry grows each of our sustainable diamonds in the environment in which they would form in nature. Atom-by-atom, a diamond forms with the same one-of-a-kind inclusions, color scales and unique growth patterns of a mined diamond - without the human and environmental toll. Beyond a symbol of eternal love, your Diamond Foundry diamond is a symbol for a more thoughtful and sustainable future.
One Small Act,
Two Tiny Diamonds
For our third milestone, we asked how you’re practicing sustainability. Our giveaway has come to a close but we’re so grateful to those who shared their eco-friendly acts of service. Keep up the good (and green) work!
Shop Diamond Jewelry
No. 04 Black LabelClose
Some years are characterized by periods of extreme growth - looking back, 2017 was that kind of year.
In addition to launching VOW and partnering with Diamond Foundry, we announced Black Label, a diamond-centric collection created with the intention to redefine luxury through our passion for sustainable change.
Two years later, Black Label has evolved into Modern Luxury - the diamonds are larger, the prices are higher, but our values remain the same.
Chat With Our Founder
Inspired by our founder’s entrepreneurial spirit and her dedication to evolving V&O, we’re hosting a special experience for our community.
Have a question about growing your own business? Leave us a comment on Instagram with your work, life (or work-life balance) questions and Vanessa will answer them during an IG live this Friday at 1pm PST!
No. 05 PersonalizeClose
From style to functionality, we prioritize human-centered designs. We think of our jewelry as more than an accessory and complete once it's with you because each of our creations is thoughtfully made to complement your unique style - never define it.
Inspired by our desire to prioritize personalized designs, we launched Design Studio in 2018. Our digital platform placed you at the core of designing your dream engagement ring. With over 3,500 style combinations, we put the role of designer in your hands and were able to better understand what you were looking for when customizing fine jewelry.
Our fifth milestone is just the beginning of our journey towards becoming your source for modern fine jewelry, thoughtfully and intentionally designed with you in mind.
The Role of Designer
Is In Your Hands
Inspired by our passion for personalization, we’re challenging you to put your personal touch on one of our designs. We call our diamond fine jewelry essentials for a reason - a versatile collection waiting for you to complete the final look.
Tell us how you’d add your creative spin on one of our Diamond Essentials to create your dream ring, necklace, bracelet or earrings (we’ll accept drawings, written ideas etc. - bonus points for visuals). The winner will receive their final jewelry design, which may even become a part of our permanent collection.
- Contest opens Wednesday, July 17th, 2019 at 9:00 am PST and closes Sunday, July 21st, 2019 at 11:59 pm PST
- Customize any design from our current collection of Diamond Essentials, incorporating any of the following diamond shapes into your design: Round Brilliant, Emerald, Pear, Oval, Marquise, Trillion and Baguette.
- Design, draw or explain your creation
- Please note that the final design may be altered or tweaked to fit production and development requirements
- One winning design will be selected on Monday, July 22nd, 2019.
- We expect the winning design will be developed within 3-4 months.
- Though we’ll retain ownership of the chosen design, our winner will be credited as it’s creator.
Up Next: A Milestone With You at the Core
Thanks for following along with our milestones journey over the past several weeks.
5 years ago, we launched with the intention of bringing transparency into the world of fine jewelry.
We’re excited to share our most exciting milestone yet - a new category of designs as unique as you are.