We’re on a mission to make sustainable fine jewelry the new norm by choosing innovative and earth-friendly technology over outdated methods that hurt our planet. So meet the new and fifth “C” of diamond grading: Conflict-Free.
Just as you regularly clean your clothes, our jewelry designs need a pick-me-up from time to time. Luckily, cleaning your gold and diamond designs is simple. Our methods are safe for jewelry small and large, and take 15 minutes or less!
A big moment, with so many ways to start. Whether choosing the ring on your own or together, your engagement design involves consideration of several factors, and we’re here to break them down with you.
How to Choose A Diamond: The 4 (Now 5) C's We get it—finding what to prioritize in an engagement ring or larger diamond piece is an overwhelming process, full of intimidating jargon and technical terms. So we’re here to break it down, delving into the details of aboveground diamonds and...
Changing our name to Vrai (meaning “True”) is a symbol of our evolution — a reminder of who we are, where we’ve come from, and where we plan to go. We still believe in solid gold, sustainable diamonds, and ethical partnerships, but today we’re expanding our horizons and thinking differently about what modern luxury means to us. Learn more about why our name has evolved but our values always remain the same.